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Build-A-Bear Make Everyday Earth Day

360 Social Good Campaign

For the month of April, Build-A-Bear is going green! Worldwide, over 1,500 species are affected by plastic through living in, eating, and getting caught in it. Only 9% of the 400 million tons of plastic produced yearly is recycled. Using illustration, Build-A-Bear aims to bring awareness to the effects that this issue has on not only marine life, but all wildlife, while also encouraging recycling by having all of their products and stuffing made with 100% recycled materials.

TOOLS USED

Procreate, Illustrator, After Effects

SCOPE

Advertising, Branding, Illustration, Motion Graphics

RECOGNITION

Featured in AIGA Philadelphia's Second Edition of "Locally Sourced"

LOGO REDESIGN

MALL DIRECTORY

STOREFRONT

IN-STORE

BUS SHELTER

SOCIAL MEDIA

COMMERCIAL

BEARS & ACCESSORIES

MERCH

INITIAL IDEAS