DISCOVERY CHANNEL
SHARK WEEK TAKEOVER

Emerging Media Campaign

Shark week is taking over Washington, DC. This campaign brings the ocean into the city, allowing participants to immerse themselves into the world of sharks. Be welcomed into an underwater world, and walk through, learning all about sharks and their importance to the environment. Interact with wall installations and interactive projections, and stop by the touch tank, with nurse sharks and rays. Before you leave, make sure to stop by the shop and pick up your exclusive Shark Week DC merchandise. But you don’t have to be in the city to join in the fun. Receive our sharkfluencer box and join in on social media, posting how shark week is taking over your home.